However, in villages in developing nations, babies are often born at home or in rural clinics that lack incubators or use ineffective, stopgap measures such as tying on hot water bottles or keeping the frail patients under light bulbs. Survivors may grow up with severe health problems such as diabetes and heart disease–which could be prevented if they were kept warm. Four million die in the first month of life because their internal organs are underdeveloped and the babies don’t have enough fat to regulate their body temperature. “People napped for an hour on the couch in the office, but otherwise worked through the night.”Įach year, more than 20 million premature and low-birthweight babies are born worldwide. “Everything that could go wrong did, but we were determined no matter what to deliver the product,” Chen says by phone from Bangalore. And when Jane Chen ’00 and her team set off to mail the very first shipment, their rented car sprang a flat, forcing the group to hail a rickshaw.Ĭhen, Embrace’s CEO, overcame the problems with the same determination and creativity that led her to co-found Embrace. The wash-tags were printed incorrectly and had to be redone and stitched in. The electricity went out at the startup’s packaging and quality control facility in Bangalore, India. At the product launch this spring for Embrace, an innovative infant warmer designed to save the lives of vulnerable babies, snafus kept popping up.
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